![]() Reels allow you to switch up your content without having to regurgitate your Grid posts, Stories, or Instagram TV content. Unlike Instagram Stories, Reels should be planned just like your Grid posts. The good thing about short-form video content is that it can be both scrappy and thought out. rather than right in the middle (6:00 p.m.) when a lot of people are commuting home from work or eating dinner.Instagram Reels Content Tips #1: Storyboard Just be aware that you may be better off posting earlier around 5:00 p.m. People may start checking their phones while they sit in transit or in front of the TV just before dinnertime. 7:00 p.m. After school and work, people get the chance to relax. They're probably checking their phones to help pass the time. Everyone just wants to go home from work or school already. 2:00 p.m. Around the lunch hour is when people get a break to do what they want that often includes checking social media. ![]() After 9:00 a.m., however, you may see a bit of a drop in engagement due to regular work and school hours. ![]() Most people can't resist checking their phones to see what they missed while they were asleep. 9:00 a.m. Morning hours are a good time to post because everyone is just waking up. This time showed surprisingly good results in SproutSocial's report, likely because posts this early catch that early morning crowd who check their phone right when they get up.
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